Investigating Internet Marketing Strategies among Hotels in Ghana

Figure 2.2 emphasized how organizations can leverage on the effectiveness and reliability of the internet to effectively and reliably share and acquire information within the organization. Vanharanta and Breite (2003) pointed out that, information plays a major and an important role in any organisation hence it’s important for organisations to effectively managed the acquisition and sharing of information. According to Cronin (1995) the global connectivity of the internet offers organisations with the opportunity to share and acquire information on a global scale at a lower cost well as exchange information quickly and easily thus facilitating relationships with business partners and customer