| IV. The Movie Industry’s Non-Effective Responses to Piracy
After the accountant convinces you, the CEO, that piracy is inevitable in the movie industry, you immediately begin to see that your potential revenues may decline so dramatically that the costs of your elaborate sets, state of the art visual effects, and star-studded cast will cause you to lose money on your investment. The accountant, however, attempts to console you by telling you that his team has already analyzed how the music industry has fought piracy for the past ten years and has determined which strategies will and will not work for the movie industry. You just have to choose which plan to put into motion. The plans focus on how to stop piracy from affecting the two most important areas of revenue for movies: 1) box office sales and 2) DVD sales.
Over the past ten years, the music industry has relied on its trade association, the RIAA, to fix the piracy problem and the broader problem of the public’s conception of copyright law. Therefore, it is first determined whether mimicking the following actions taken by the RIAA and the music industry could solve the movie industry’s piracy problem: 1) public education campaigns, 2) lawsuits against anyone and everyone, and 3) changing copyright law.
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