The strength of a business organization depends on the situation and technical capabilities of the organization




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Apple SWOT Analysis


Apple SWOT Analysis
The strength of a business organization depends on the situation and technical capabilities of the organization.

  1. Strengths

  1. Brand value

  1. the most famous brand in the world

  2. advanced features and unique design

  3. No1 among Forbes’s most valuable brands

  1. Weaknesses

  1. Expensive products

    1. can easily be found an equivalent product at a low price

    2. pricing strategies are not suitable for general public ->iPhone

    3. higher than other famous brands ->Samsung, HTC

  1. Opportunities

  1. Loyal customers

    1. increasing demand for their various devices

    2. users demonstrate their brand loyalty –>showing interest in new devices

    3. 92% customer retention rate is exceptional

  1. Threats

  1. New competitors

    1. technological advancements enabled other companies to compete with Apple

    2. the appearance of strong competitors offering the same product at a lower price

    3. new technologies must be released as the competition grows.

Microsoft SWOT Analysis
Microsoft is inevitably the world’s most renowned American multinational technology company. It has been at the forefront of technological advancement for more than 40 years and has made significant contributions to the technology industry

  1. Strengths

        1. Reputed Brand with superior customer loyalty

          1.  1.2 billion Office users and 60 million Office 365 commercial customers

          2. was ranked 4th by Interbrand as the world’s most valuable brand

  1. Weaknesses

              1. Lacking innovation

                1. failing to grow its hardware products sales

                2. lagging in innovation and advanced technology

                3.  Apple, Google, and Amazon are quickly blazing trails

  1. Opportunities

        1. Partnerships and Acquisitions

          1. can focus on entering into new strategic alliances and partnerships

          2. enable the company to gain high market share

          3. acquiring major hi-tech firms

  1. Threats

              1. Open source projects

                1. many new open source projects have successfully entered into the market

                2. Linux OS and Open Source Office

                3. can threaten Microsoft that offers these products at an expensive rate

Alibaba SWOT Analysis
Alibaba has become Asia’s leading e-commerce giant. The company has the vast majority of its business within China, offering a huge challenge to its competitors within its territories.

  1. Strengths

  1. Large Customer Base

  1. has strong market share in two world’s largest countries with the largest population ->China, India

  2. positioned to cater for the vast majority of transactions for its consumers

  3. 17,945 patents protected in mainland China

  1. Weaknesses

  1.  Research and development have lagged compared to its competitors.

  1. using innovation to engrain itself into the market

  2. China’s top internet companies invested $21.85 billion in research and development.

  3. Alibaba should seek to expand to other marketplaces

  1. Opportunities

  1.  Global rise in demand for e-commerce.

  1. unprecedented in the last 3 years

  2. As technological uptake increases in developing marketplaces and the size of the middle-class increases

  3. 79.1% of internet users in China had shopped online

  1. Threats

  1. The shortage of skilled workers

  1. Skilled labor translates into profitable operations

  2.  constraint on growth for Alibaba is the lack of skilled labor in the marketplaces

  3. China has 2.1 million employees working in general retail







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The strength of a business organization depends on the situation and technical capabilities of the organization

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