Chapter 1 Internet Marketing As Part of the Marketing Communications Mix Learning Objectives




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The Sabre System
The Sabre example follows the history section for a particular reason. Just as the Internet predates its current size and scope, Sabre started at almost the dawn of computing, long before the Internet became a commercial venue. They have taken advantage of many new developments in technology, including the Internet, and therefore provide a good role model for other enterprises as they try to keep up with changing markets and technology. The Travelocity gnome is a delightful visual illustration of their multiple brands example.


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Chapter 1 Internet Marketing As Part of the Marketing Communications Mix Learning Objectives

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