• 2 – Hierarchy of response buying models
  • Chapter 1: Introducing Internet Marketing




    Download 268.08 Kb.
    bet18/50
    Sana19.03.2017
    Hajmi268.08 Kb.
    #274
    1   ...   14   15   16   17   18   19   20   21   ...   50
    Directed Buyers: These buyers are online to purchase specific products online. For such users, brokers or cyber-me diaries that compare product features and prices will be important locations to visit.




    • Bargain hunters: These users sometimes known as "compers" want to find the offers available from sales promotions such as free samples or competitions.






    2 – Hierarchy of response buying models


    Stage in buying process

    Communication Objectives



    Download 268.08 Kb.
    1   ...   14   15   16   17   18   19   20   21   ...   50




    Download 268.08 Kb.

    Bosh sahifa
    Aloqalar

        Bosh sahifa



    Chapter 1: Introducing Internet Marketing

    Download 268.08 Kb.