Internet Marketing techniques




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Internet Marketing techniques

1. Unaware

Generate awareness

Display and PPC ads, E-PR, social recommendations

2. Aware of product need, develop specification

Position features, benefits and brand.

Search engine marketing (SEO and PPC), affiliate marketing

3. Supplier search

Lead generation (from range of customers)

Aggregators, directories, and other intermediaries

4. Evaluate and select

Assist purchase decision

Faceted search, buyers' guides, detailed product info, user reviews and ratings

5. Purchase

Facilitate purchase

Automated e-mail reminders, one-page payment systems, and offline options.

6. Post-purchase evaluation and feedback

Support use and retain business

Personalized website content and interaction





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Internet Marketing techniques

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