• E-marketing strategy essentials
  • Chapter 4: Internet Marketing Strategy




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    Chapter 4: Internet Marketing Strategy
    Michael Porter on the Internet:

    "The key question is not whether to deploy Internet technology – companies have no choice if they want to stay competitive – but how to deploy it."


    What is an E-marketing strategy?

    • What is strategy?

      • "Defines how we will meet our objectives"

      • "Sets allocation of resources to meet goals"

      • "Selects preferred strategic options to compete within a market"

      • "Provides a long-term plan for the development of the organization"



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    Chapter 4: Internet Marketing Strategy

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