• (CHECK BOOK) Price Implications The internet allows for users of differential pricing
  • Success factors for brand sites




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    Success factors for brand sites:


    • For some product (Drink, household cleaning products) which we cannot sell online, is important to have online presence (Brand site) in order to build experience and brand image successful through:


    (CHECK BOOK)

    Price Implications


    • The internet allows for users of differential pricing: (different prices' model for same product based on customers, markets, or buying situation). E.g. iPhone use geographical pricing policy.







    • While the Internet allows cost reduction, but is important to:

    1. Understand the potential impact of price reduction on (Sales, Market Share, Competition, Products image, Demand)

    2. Justify the price reduction to avoid conflict with offline prices.





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    Success factors for brand sites

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