Diploma Thesis




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3.1.1Indirect approach


As discussed above, indirect approach strategy implies a company entering the undeveloped segments of the market. The actions taken when using this approach include creation of uncertainty among the competitors, - so they have to guess what the actual strategy really is; quickly filling up the gaps in the undeveloped segments by targeted products or services; gaining access to the supply chain by add-on products or services. All the actions should be sharp, fast and causing confusion for the competitors.

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