Diploma Thesis




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5Limitations of the study


Primary objective of the thesis, as stated in the official description, is “to analyze the Internet marketing strategies of international retailer companies and to investigate modern trends of Internet marketing”. Initially there was a risk of international companies’ unwillingness of revealing the information about their performance online which actually became true.

According to the methods stated in the description, I have created a questionnaire to collect the statistical information needed for the analysis. But having no possibility to use it for the initial purpose, I have modified it in a way, that it targeted not the success of the companies’ marketing strategy, but the users’ perception of the website as the core item of the marketing strategy. This information is less accurate but, a sufficient sample of participants assumed, still a qualified indicator.

Also, poor availability of information about the given sample of websites, forced me to mainly focus and statistical analysis of the blog as a medium of the modern internet and its formulation and creation of an overall image of the international retailor companies in the minds of potential clients.

In this case, alongside with the general investigation of the publically available information about the websites of the international retailor companies, a research about the popularity, availability and range of influence of a particular blog was conducted. I consider it to be a reviewing of the small item under a magnifier to understand the trend and be able to model the overall tendency.

PART II


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