Diploma Thesis




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7Blog’s assessment


According to the research of Technorati Media, consumers consider product description and blogs to be the top factors in influencing their purchase decision. In fact, the result of the research concludes that blogs overviews tend to mean more for the potential customers, that word of mouth from a friend. 28% of more than 1200 respondents consider a positive review in a blog to be the deciding factor, leaving friends’ recommendation on the second place with 17% of votes. (2013)

It suggests that customers tend to trust online testimonies of bloggers who have used the product more, than to the information on the official websites. It put blogs to the very influential position and therefore, I offer focus and statistically analyze the blog, as the medium of the modern internet.



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