Diploma Thesis




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8.3Information and branding


Website is the online representation of the company, when future partners may acquire their first impression of the company through its website, it is important to maintain professional website corresponding to the brand book of the entire company.

Placing additional information about the company, its products or services and offering online or offline consultation on any matters is an important part of the informational support of clients and partners. Timely and quality support not only pleases and allocates clients and partners, but also is an essential component of the modern company’s corporate culture.

As the part of the information feature of the retailor website, the practice of placing current job offers is very common nowadays. Listing actual vacancies with the detailed job requirements on the official website significantly increases the chances of acquiring a qualified candidate fitting a position.


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