In these cases the cost of billing, and dealing with dissatisfied customers, and the potential for customers to be dissatisfied in the first place, is a very strong incentive for offering free service. Thus free Wi-Fi service equates to satisfied customers, who will, one way and another, then pay more for a business’s principal services.
This model might apply to a single location, or to a number of locations. Note that the free service might be provided by the business owner’s own assets, or by assets supplied by another party.
An example from the UK is the provision by The Cloud of Wi-Fi access using access points attached to ADSL lines already provided for downloading games to games machines situated in pubs or other entertainment venues6.