and their implications will continue to be an important factor in business. Since this area can not be predicted; organizations have to carefully adapt the necessary measures.
Every company beside the external environment have to understand their internal as well. The core marketing system of the company contains the suppliers / company / marketing intermediaries / customers chain. Kotler also argues that the companies success by two additional groups; competitors and publics.
Every organisation is a society in a mini scale all the departments have their impact in the final plans and actions. The effective co - ordination is the key point for the best results.
Any development in the «supplier» environment can have a substantial effect on the company’s operation. Can you imagine a car repair shop without any spare parts? Supply shortages for any reason ( labour strikes) can cause great damages . Two scenarios are involved in this case , a Just In Case (JIC) supply system where you have stock in case you need it and Just In Time (JIT) where you order the stock at the time you need it.
marketing intermediates Intermediaries include middlemen, physical distribution firms marketing. Service agencies and financial intermediaries.
middlemen are all these that help the company find customers or close sales. There are two types agent middlemen and merchant middlemen.
physical distribution firms assist the company in stocking and moving goods .
marketing agencies such as marketing research firms, advertising agencies, media firms and marketing consulting firms, assist the company in targeting and promoting its products.