Full file at http://testbank360.eu/test-bank-principles-of-internet-marketing-1st-edition-jason-miletsky
Indicate whether the statement is true or false. ____ 1. Within the interconnected tangle of links that makes up the Web, millions of sites vary from each other not just in how they are designed, but in their purpose.
____ 2. A successful site owner will focus on one specific task: to get the site up and running.
____ 3. Successful Web site owners are strong motivators and managers.
____ 4. Web-based companies that do not have an offline component always have the necessary funds to hire the staff to program the site, purchase necessary inventory, and effectively market the site.
____ 5. Many people have exciting ideas for new sites, and there is strong competition for a finite amount of money.
____ 6. Creative directors develop the vision for the site—the concept, look and feel, layout, mood, and message.
____ 7. Creative directors ensure that deadlines and benchmarks are met, individual site elements pass quality control standards, and progress reports, approvals, and opinions are communicated among the team members.
____ 8. Sometimes the most time-consuming and daunting task in developing a new site is the creation of the content.
____ 9. The size, complexity, and budget of a site will help determine the team required for its development.
____ 10. The type of Web site you build should depend on the market you want to reach.
____ 11. In order to be categorized as a true Web portal, a site needs only to provide information about its own site.
____ 12. B4B involves one business marketing and selling products and services to other businesses.
____ 13. Because B2B sales are more relationship-based, and the sales cycle can be fairly long, B2B sites typically do not have e-commerce functionality.
____ 14. B2B sites have tended to be ahead of other sites in terms of aesthetics and development innovation.
____ 15. C2C stands for customer to consumer marketing.
____ 16. The advantage of C2C Web sites is that they do have to rely on the trust factor.
____ 17. B2E (business to employee) marketing involves a business carrying out online initiatives to communicate with its employees.
____ 18. Social networking is the interaction of people from a variety of demographic groups and geographic locations via the Internet.
____ 19. Although different business models exist for each social media site, e-commerce, rather than advertising, is the primary source of revenue.
____ 20. For marketers, the ability to reach users through social media networks creates a unique opportunity, both in increased awareness and perceived brand acceptance on behalf of the target market.
____ 21. The purpose of an informational site is to generate Web-based sales.
____ 22. A B2B site exists in order to generate new contacts and eventually increase sales.
____ 23. Keeping users coming back to entertainment sites is less of a challenge than it is for many other types of sites.
____ 24. The high user retention rates and increasing volume of traffic to e-commerce sites make them a potentially explosive platform on which marketers can gain visibility among a large audience of potential customers.
____ 25. Online gaming has become a popular pastime for Internet users of all ages, as faster connections and more sophisticated programs allow for programmers to develop better games.
Identify the choice that best completes the statement or answers the question. ____ 26. ____ are the people who get the ball rolling and have the initial idea for a Web site.
____ 27. Most established businesses, like restaurants, retailers, and manufacturers, use their ____ budget to develop their Web sites.
____ 28. ____ provide the monetary resources necessary for getting some online sites going.
____ 29. Venture capitalists want to see a solid ____ for a site.
____ 30. Venture capitalists will usually hold a series of ____ with the company’s owners before they will make an investment.