Students learn about the paperless exchange of business and marketing information, using technology (e.g., Internet, e-mail, electronic data interchange, and electronic funds transfer). Included in this course is an overview of the technology of Web servers, clients, and net infrastructure and the background of this fast-growing market; the economics of electronic markets; marketing research; advertising on the Web and Web page basics; pricing information; security and encryption; and on-line business opportunities. Academic skills (mathematics, science, English, and history/social science) related to the content are a part of this course. Computer/technology applications supporting this course are studied.
Available upon completion of Internet Marketing:
Fundamental Concepts of Business and Marketing Certificate (ASK Institute)
National Professional Certification in Customer Service (National Retail Federation Foundation)
The following credentials may be appropriate if related content is integrated and/or added to basic framework of program:
CIW Associate Certification: Internet Business Foundations Examination* (ProsoftTraining)
Brainbench Web Design and Development Certifications+
How to Earn Credential
Possible Preparatory Courses/Career Cluster
Fundamental Marketing Concepts
Certificate awarded for competency in marketing concepts and skills as related to the Marketing Sales and Service career cluster.
ASK Institute (DECA/MarkED)
Pass a knowledge-based exam consisting of 100 multiple-choice test items. Test includes questions relating to the following areas: marketing, distribution, marketing-information management, product/service management, promotion, selling.
National Professional Certification in Customer Service
Certification that documents knowledge and skills in the industry-identified area of Customer Service Skill Standards.
National Retail Federation Foundation
Pass an Internet-delivered, knowledge-based exam made up of real-life customer service situations, some presented through video and audio, with questions presenting possible courses of action.
419 students were reported as having achieved this certification in 2005-06. Reimbursement “snapshot” for 2005-06: 545 students attempted this examination with 442 passing. 135 Marketing Education teachers have achieved the National Professional Certification in Customer Service.
Choose one of the following:
Advanced Marketing 8130/8131
Fashion Marketing 8140/8141
Advanced Fashion Marketing 8145/ 8146
Hotel/Motel Marketing 8160/8161
Advanced Hotel/Motel Marketing 8162/8163
International Marketing 8135
Advanced International Marketing 8136
Marketing Management 8132
Internet Marketing 8125
Sports, Entertainment, and Recreation Marketing 8175/8176
Advanced Sports, Entertainment, and Recreation Marketing 8177/8178
Travel and Tourism Marketing 8165/ 8166
Advanced Travel and Tourism Marketing 8167/8168
Financial Services Marketing 8180/8181
EFE Cooperative Education 9020/9030/9021/9031
Marketing Sales and Service
Certified Internet Webmaster Associate Certification: Internet Business Foundations Examination*
Certification of basic skills and knowledge that an Internet professional is expected to understand and use. This is a “pathway” examination leading to the full Certified Internet Webmaster Associate (CIW) certification.
Prosoft Learning Corporation
Pass the Internet Business Foundations Examination (IBF Module). The exam covers basic concepts pertaining to: Information Technology and the Internet, Web Browsing, Multimedia on the Web, Databases and Web Search Engines, E-Mail and Personal Information Management, Internet Services and Tools, Internet Security, and IT Project Management.
104 students were reported as having passed this assessment for 2005-06 Reimbursement “snapshot” for 2006: 202 students attempted this certification exam with 104 passing. 75 teachers have participated in state sponsored certification training academies for Internet Business Foundations Examination with 66 earning a credential.
Certification of knowledge and skills required for one or more skill set areas relating to knowledge of all aspects of web development, web page design, programming and scripting languages as well as basic web architecture.
Students are attempting the following specific Brainbench skill set tests: -XML