• Duties/Responsibilities
  • Required Skills/Abilities
  • Education and Experience
  • Job Summary

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    Job Summary:

    The Web Marketing Manager will develop and implement the company’s web-based marketing strategy to promote the company’s brand, attract visitors and potential leads, and generate internet sales.

    Supervisory Responsibilities:

    • None.


    • Plans and implements web-based marketing strategies and campaigns via the company’s website(s).

    • Collaborates with web development and design teams; provides guidance on marketing-related aspects of the company’s web presence.

    • Develops and expands company’s web presence through social media, email, web advertising, and other online sources; promotes company brand through these channels.

    • Drafts, implements, maintains, and revises online marketing campaigns to drive sales and revenue to the company.

    • Coordinates with other marketing team members to ensure active promotions and campaigns are represented on the website(s).

    • Collaborates with web design, development, and content staff to monitor and improve search engine optimization (SEO) results for the company’s site(s).

    • Maintains current knowledge of trends and developments in online marketing.

    • Assists with budget preparation for marketing department.

    • Performs other related duties as assigned.

    Required Skills/Abilities:

    • Extensive knowledge of marketing principles and strategies.

    • Excellent written and verbal communication skills.

    • Proven ability to plan and implement marketing campaigns.

    • Excellent organizational skills and attention to detail.

    • Excellent time management skills and ability to meet deadlines.

    • Proficient with HTML and web design.

    • Proficient with Microsoft Office Suite or similar software.

    Education and Experience:

    • Bachelor’s degree in Marketing, Business, Communications, or related field required.

    • One to three years of related experience preferred.

    Physical Requirements:

    • Prolonged periods sitting at a desk and working on a computer.

    • Must be able to lift up to 15 pounds at times.

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