Investigating Internet Marketing Strategies among Hotels in Ghana




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1.4 Organization of the Thesis

The study is organized into six chapters. Chapter one is the introductory chapter that covers the background to the study, problem statement and purpose of the study, and finally the organization of the thesis.


Chapter Two was used to review relevant literature on the study. It covers hotel industry and the Internet, advantages and challenges of the internet and finally a review of internet marketing models and Tools.
Chapter Three contains the frame of reference for the study. It includes the Research Questions, Procedure for answering the research questions and the adopted Conceptual Frame Work to guide the study.
Chapter Four is made up of the research methodology. It covers the Research Perspective, Data Collection, Data Analysis, Access Strategies and the Credibility of the study.

Chapter Five is Presentation of Data and Analysis.

Chapter Six covers Discussions of Findings, Conclusions and Implications



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Investigating Internet Marketing Strategies among Hotels in Ghana

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