Investigating Internet Marketing Strategies among Hotels in Ghana




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Keywords: Internet Marketing Mix, Internet Marketing, Strategies, Quantitative research

ACKNOWLEDGEMENT

We are most grateful to the Lord Almighty for sustaining us throughout the period of pursuing this Joint International Masters Programme between Lulea University of Technology - Sweden and University College of Education, Kumasi Campus.


Furthermore we wish to thank all our lecturers and especially our Supervisor Ms. Mana Farshid who carefully guided us through the thesis phase of the programme. Her criticisms benefitted us tremendously as it pushed us to work harder to meet all the required standards for this research.
Our special gratitude goes to our families - Mr. & Mrs John Koku Ogbeh, Mrs Margaret Koku, Joshua Koku and Miss Mary Kpeglar for giving us emotional support throughout the programme.
To all the hotels that participated in this survey and our research assistants who helped us to collect data we say thank you – because without them this research would not have been possible.
To our friends and course mates, group members and all who in diverse ways played meaningful roles during our study on campus we say thank you and God richly bless you.



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Investigating Internet Marketing Strategies among Hotels in Ghana

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