Investigating Internet Marketing Strategies among Hotels in Ghana




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4.6 Research Strategy

Research strategy is defined by Yin (2003) as a plan showing how a researcher will go about answering the research questions. In the context of Social Sciences research, there are five main research strategies: Experiments, Surveys, Archival analysis, Histories and Case studies. According to Yin, (2003) the selection of a research strategy depends on: the type of research questions, extent of control the researcher has over behavioral events and the degree of focus on contemporary as opposed to historical events.

In this research the survey method will be used. In selecting the survey method the table below guided us.
Table 4.2 Research Strategy




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Investigating Internet Marketing Strategies among Hotels in Ghana

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