Masters Course: 50 Credits

Course Name: Internet Marketing Overview

Course Code: GWO101

Credit Hours: 3

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  Fundamentals of internet marketing
  
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  History of internet marketing
  
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  The internet marketing Model
  
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  Key subject matter areas of internet marketing
  

Course Name: Internet Marketing Strategy

Course Code: GWO102

Credit Hours: 3

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  Digital marketing mix and strategy
  
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  Unique value propositions and calls to action
  
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  Target audience identification
  
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  Common internet market tools
  

Course Code: GWO103

Credit Hours: 2

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  Websites features and placement
  
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  Requirements for effective writing
  
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  Search engine compatibility
  
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  Successful website strategies
  

Course Code: GWO104

Credit Hours: 3

• 
  Creating a website and blog
  

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  Social media marketing opportunities
  
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  Assessing affiliate offers
  
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  How to run google experiments
  

Course Code: GWO105

Credit Hours: 2

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  Metrics, KPIs and success factors
  
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  Launching and measuring online campaigns
  
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  Sales funnels
  
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  Methods of campaign tracking
  
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  Advanced strategies and tactics
  

Course Name: Strategic Search Engine Marketing

Course Code: GWO106

Credit Hours: 4

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  Best practices of search engine optimization
  
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  Optimizing pay per click campaign
  
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  Ways to avoid click fraud
  

Course Code: GWO107

Credit Hours: 4

• 
  History of Analytics
  
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  Typing results to gold
  
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  Implementing A/B and other method
  
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  Creating reports
  
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  Determining trends, outcomes and new trends
  

Course Code: GWO108

Credit Hours: 4

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  Elements of a social media policy
  
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  Benefits of crowd sourcing and crowd funding
  
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  Content Calendars
  
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  SoLoMo (Social, Local, Mobile)