Campaign goals and methods of evaluation of the success of your campaign




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4.Campaign goals and methods of evaluation of the success of your campaign

List the goals for your marketing campaign, including, where appropriate, the “conversions” that your client will use to measure success in reaching those goals. Make sure that your goals are SMART (specific, measureable, attainable, realistic/relevant, and time-bound).




  1. Write a goal for the overall campaign itself




  1. List separate goals for your each of your six chosen tools (eg. Facebook presence, SEO activity, your twitter activity etc.) You should aim for between 20 and 30 very specific and measurable goals for your campaign tools. Use a table in the following format to present the information in this section.






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Campaign goals and methods of evaluation of the success of your campaign

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