• Your marketing materials must show a clearly visible way for the goals listed in section 4 to be achieved. Email marketing
  • Your marketing materials must show a clearly visible way for the goals listed in section 4 to be achieved.
  • Search engine advertising (PPC)




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    Search engine advertising (PPC)

    • Indicate the search engine network coverage that you will target

    • Indicate the geographic area(s) and language(s) you have selected to show your ads

    • List the specific keywords / key phrases you recommend bidding on

    • Include a mock-up of your search engine “listings” ie. the Adwords advertising text (you should include at least two) and explain the calls to action.

    • Recommend a daily budget and maximum cost-per-click

    • In addition to the sample materials, write a paragraph or two clearly explaining the objectives for the design of this element and what results your client can reasonably expect. Your marketing materials must show a clearly visible way for the goals listed in section 4 to be achieved.


    Email marketing

    • Explain how you will obtain (or have obtained) the email addresses of your target market.

    • Create a sample of the email(s) that you will use (ensure that these conform to anti-spam legislation guidelines)

    • Explain your reasoning with respect to the timing and frequency of communication with your target market.

    • In addition to the sample materials, write a paragraph or two clearly explaining the objectives for the design of this element and what results your client can reasonably expect. Your marketing materials must show a clearly visible way for the goals listed in section 4 to be achieved.




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    Search engine advertising (PPC)

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