Internet Marketing




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Chaffey, Mayers et al

Ch 6

Chaffey, Mayers et al

Ch 8

6

Understanding how the internet works.This will provide students with a simple technical overview of the internet and world-wide web, including evolutionary issues and future possibilities.




7

Understanding core technical concepts and design principles.This section covers some the IT resources required and professional design principles. It also includes HTML and introduces the simple concept of iterative development.




8

Inserting images and hyperlinksOnce the initial challenge of understanding HTML is mastered, the student can progress to image manipulation, and configuring hyperlinks between pages.




9

Defining tables and frames for improved layout and menu design.This session covers the use of frames and tables to set out information neatly and attractively. This relates closely to the creation of menu and navigation systems.




10



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