To help understand how the movie industry may be able to change its business model and utilize the increased use of the Internet is to analyze how the television industry recently accomplished that feat with Hulu.com (“Hulu”).77 Hulu is a video media website owned by three of the four major television networks; NBC, Fox, and CBS. The site allows consumers to watch streaming video of television shows and movies for free in HD.78 Most of the site’s content is available 24 hours after the episode has aired on live television. The small movie database contains mostly old releases.Overall, in regards to television content, consumers are getting what they want.
The Hulu website launched only a year and a half ago and has already experienced great success. This quick rise to fame can be attributed to the quality of the product offered and the satisfaction that consumers are receiving. Despite its great success, the question that still remains for the television industry is, does Hulu make enough money to be a successful substitute/complimentary business model for network television?