Online Marketing Campaign Proposal




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Shopping PPCs
General PPC listings appear in the major search engines like Yahoo, Google, and MSN. Shopping PPCs or Price Comparison Engines have their own websites. People come to these websites to compare products and pricing. They collect data from websites about products through a datafeed which supplies photos, descriptions, and pricing. Visitors can then comparison shop before going to the individual websites. While these engines produce fewer clicks than regular PPCs, visitors from these sites are already pre-qualified themselves and generally result in more sales.

Shopping PPCs also buy ads from the regular PPCs. There product listing commonly appear in paid and regular search engine listings. Here are a few of the biggest.




  • Shopping.com / Dealtime.com

  • Nextag.com

  • Shopzilla.com / Bizrate.com

  • Shopping.Yahoo.com

Local Search


More and more people are choosing the internet as their first choice to look for local businesses. Go to Yahoo Local and type in ‘pizza’ along with your address and you’ll have all the pizza restaurants within a 10 miles radius of your address. There isn’t an offline medium that offers that kind of power and convenience.
This is why in the past year, the search engines like Yahoo, MSN, and Google have spent large amounts of money to improve their search functions for local markets. All the major yellow pages are now online to capture visitors. Most will sell you a package of online features along with your offline ad. Online ads have a number of advantages

  • Generate highly qualified leads and sales from local customers.

  • Boost local offline sales - an increasing number of people search the web for products and services they buy in an offline store.

  • Low cost per lead compared to print Yellow Pages and Direct Mail.

  • Links directly to your company website. This allows the customer to immediately come to your website for more information on your products and services.


Local search engine marketing uses the same techniques as outlined above but targeted at a specific geographic region. You will include local keywords on your website by state, city, county or by region, like the Rocky Mountain, the Pacific Northwest or New England. PPC engines like Google actually let you select regions where your ads will appear. That way you don’t have people from Texas clicking on your ads for services only available in New York.
Targeted local search will save you money and effort. You won’t have to compete with national chains or people in other regions. You’ll have lower traffic but warmer leads as people self qualify by their location.


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Online Marketing Campaign Proposal

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