National and International audience You have people visit your site from all over the country and all over the world. There is no other method for targeting such a diverse group.
Inexpensive Cost per visitor and cost per sales it a fraction of offline print ads and lower than any other online alternative including banner ads and email.
Highly Targeted In order to find you through a search engine a searcher must enter a keyword that’s on website’s pages. They can enter your site directly to product pages. This is as targeted as you can get.