PCC's marketing plan is based upon the recognition that the customer may not always be the end user. The end user is the individual who is using the Internet or OSP to forge relationships that he or she wishes to take to a more personal level, but who is still concerned about anonymity or security. The customer, however, in some cases is the site or organization that provides the means for the forging of the end user's relationship. By encouraging the promotion of the Product by ISPs, OSPs, chat room sites, and online dating services, PCC gains access to their customers, who represent highly qualified prospects for the Product. This gives the Company two benefits: a less expensive and more efficient way to reach the end user; and a lock on the primary distribution channels that will help erect barriers to entry.