PCC's first service offering was called "directReach." The service was positioned as a complement to chat rooms and online match services. It offered a safe way to extend an online relationship to an ordinary two-way telephone conversation, without ever disclosing either party's real telephone number. To use the service a customer would first establish an account with PCC through its Web site or over the phone. The customer would be given a personal identification number (PIN) which was assigned to a specific phone number, such as the customer's home or business phone. To use the service, the customer would give the PIN to the person with whom he or she wanted to speak, during the online chat session. That person would then dial PCC's 1-800 number and punch in the customer's PIN, thereby routing the call to the customer's phone. Neither party could trace the true origin or destination of the phone call. If the customer wanted to stop receiving calls, he or she could easily change or terminate the PCC PIN at no charge. The service also offered customers a series of options, including multiple PINs to allow the service to be used with different phone numbers and a voice mail service.
The person receiving the phone call incurred the charge for the call, based on a rate plan that varied by usage level: