• Background: The Literature
  • Overview of methodology used
  • Findings Quantitative research
  • The last two charts show whether the problem buyers ever had when they made an online purchase
  • Match findings to hypothesis
  • Thank you for attention!
  • Title of research project (the research question)




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    “Online shopping”

    Rano akhmedova

    Student Number : 336211102620

    Keywords: Online Trade, Customers Behaviour

    Contents

    • Background: The Literature
    • Overview of methodology used
    • Hypothesis
    • Findings
    • Match findings to hypothesis
    • Conclusion
    • Recommendations

    Background: The Literature

    • Main factors affect customer's behaviour when they do shopping online.
    • Theory 1 Convenient
    • Darian(1987) mentions that customers have many pros in terms of convenience. For example, less physical effort, less time consuming, flexibility and others.
    • According to Hofacker (2001) E- shopping is approachable day and night.
    • According to survey 58 percent of shoppers do shopping online, in case that it works 24 hours, and 61 percent of people make a purchase online to avoid crowds and wailing lines especially on weekends or when its holiday.
    • E-commerce become much more easier and faster. Online shopping can provide many privileges such as diversity services and products . (Lim and Dublnsky ,2004 )
    • Theory 2 Gender differences also manifest themselves in product research strategies - men tend to seek by a product, and women by brand. Maxwell (2015)

    Overview of methodology used

    • The research work has used primary and secondary resources.
    • The research has both used qualitative and quantitative methods to collect the data.
    • The researcher has used a questionnaire and interviews

    Hypothesis

    • Customers prefer to buy products from internet because they believe that it is convenient.
    • Customers consider that online shopping saves time.
    • Most of customer believe that online shopping saves money.
    • Some customers have fears when they make a purchase.

    Findings Quantitative research The researcher has used a questionnaire The 13 questions were given to 15 responses .

    favorite online shops -Amazon. Its percentage were 93.3% other as Taobao and E-bay were popular compare to others. When customers make a purchase mostly they buy airplane, bus, train tickets, its percentage were 86,7% the second one is clothes by popularity, its percentage were 73.3% and the third were techniques, its percentage were 66.7%

    1 chart -look at the quality of the product. 66.7% The second chart -most of customers think it saves their time 86.7%, 73.3 thinks its convenience and 20% believe that shopping online cheaper compare to the store.

    The last two charts show whether the problem buyers ever had when they made an online purchase

    qualitative research I have interviewed two people about shopping online. I have asked some questions such as ‘What would you recommend to improve online shopping?’

    • improve the work of the sites to which shopping is done.
    • to provide photos with as real that they look

    Match findings to hypothesis

    • Customers prefer to buy products from internet because they believe that it is convenient. (True)
    • Customers consider that online shopping saves time. (True)
    • Most of customer believe that online shopping saves money (True)
    • Some customers have fears when they make a purchase. (True)
    • Women are more interested in making a purchase. (False)

    Conclusion

    • This research had discovered and evaluate different theories,
    • The research and analysis of this study was developed by using a primary and secondary resources which have included questionnaire and interviews. Questions and the interviews allowed to do a full analysis of research thanks to participants which were involved in the process, due to participants we got they are opinions and perceptions about making a purchase online.

    Recommendations

    • limiting factor of this project was lack of the materials relating to a subject
    • It would be good for the library to have more resources and books on this topic.

    References

    • Hofacker, C. (2001), Internet Marketing, 3rd ed., Wiley, New York.
    • Lim, H. and Dubinsky, A.., (2004), ‘Consumers' perceptions of e-shopping characteristics: An expectancy-value approach’, The Journal of Services Marketing, vol. 18, no.6, pp. 500-513.
    • Maxwell. J (2015) ‘Retailers and the age of disruption’, The Journal Total Retail vol.31 p.7

    Thank you for attention!


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    Title of research project (the research question)

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