4. Reward: You satisfy your craving to read the message.
Grabbing your phone becomes
associated with your phone buzzing.
Problem phase
1. Cue: You are answering emails.
2. Craving: You begin to feel stressed and overwhelmed by work.
You want to feel in
control.
Solution phase
3. Response: You bite your nails.
4. Reward: You satisfy your craving to reduce stress. Biting your nails becomes
associated with answering email.
Problem phase
1. Cue: You wake up.
2. Craving: You want to feel alert.
Solution phase
3. Response: You drink a cup of coffee.
4. Reward: You satisfy your craving to feel alert. Drinking coffee becomes associated with
waking up.
Problem phase
1. Cue: You smell a doughnut shop as you walk down the street near your office.
2. Craving: You begin to crave a doughnut.
Solution phase
3. Response: You buy a doughnut and eat it.
4. Reward: You satisfy your craving to eat a doughnut.
Buying a doughnut becomes
associated with walking down the street near your office.
Problem phase
1. Cue: You hit a stumbling block on a project at work.
2. Craving: You feel stuck and want to relieve your frustration.
Solution phase
3. Response: You pull out your phone and check social media.
4. Reward: You satisfy your craving to feel relieved. Checking
social media becomes
associated with feeling stalled at work.
