HOW AND WHY I WROTE THIS BOOK




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atomic-habits

HOW AND WHY I WROTE THIS BOOK
In November 2012, I began publishing articles at jamesclear.com. For
years, I had been keeping notes about my personal experiments with habits
and I was finally ready to share some of them publicly. I began by
publishing a new article every Monday and Thursday. Within a few months,
this simple writing habit led to my first one thousand email subscribers, and
by the end of 2013 that number had grown to more than thirty thousand
people.
In 2014, my email list expanded to over one hundred thousand
subscribers, which made it one of the fastest-growing newsletters on the
internet. I had felt like an impostor when I began writing two years earlier,
but now I was becoming known as an expert on habits—a new label that
excited me but also felt uncomfortable. I had never considered myself a
master of the topic, but rather someone who was experimenting alongside
my readers.
In 2015, I reached two hundred thousand email subscribers and signed a
book deal with Penguin Random House to begin writing the book you are
reading now. As my audience grew, so did my business opportunities. I was
increasingly asked to speak at top companies about the science of habit
formation, behavior change, and continuous improvement. I found myself
delivering keynote speeches at conferences in the United States and Europe.
In 2016, my articles began to appear regularly in major publications like
Time, Entrepreneur, and Forbes. Incredibly, my writing was read by over
eight million people that year. Coaches in the NFL, NBA, and MLB began
reading my work and sharing it with their teams.

At the start of 2017, I launched the Habits Academy, which became the
premier training platform for organizations and individuals interested in
building better habits in life and work.
*
 Fortune 500 companies and
growing start-ups began to enroll their leaders and train their staff. In total,
over ten thousand leaders, managers, coaches, and teachers have graduated
from the Habits Academy, and my work with them has taught me an
incredible amount about what it takes to make habits work in the real world.
As I put the finishing touches on this book in 2018, jamesclear.com is
receiving millions of visitors per month and nearly five hundred thousand
people subscribe to my weekly email newsletter—a number that is so far
beyond my expectations when I began that I’m not even sure what to think
of it.

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