MARKETING PROJECT MANAGER – ITALY AND CANTON TICINO
Cooperation in elaborating marketing strategies, plans and budget for the Italian and Swiss Italian market. Responsible for conceiving and carrying out marketing events in Italy and Canton Ticino. Responsible for the correct application of the corporate identity in both internal and external communication (advertising, publications, etc.)
Collaboration in elaborating marketing/communication strategies, plans and budgets for the Italian Market (and partly also for the Turkish market). Events organization and budget control. Adaptation of banking publications and advertising supports to the Italian market. Press Office activities. Training at the Marketing Department in Zurich.
- 31.12.96 CREDITO SVIZZERO LUGANO
PUBLIC RELATIONS AND MARKETING ASSISTANT – CANTON TICINO
Copy writing for brochures and advertising. Production of a video tape to promote the architecture of a new branch. Events organization for the Management and the employees (internal communication).
- 31.05.94 CBO (PUBLIC RELATIONS AGENCY) MILANO
PUBLIC RELATIONS ASSISTANT (STAGE)
Collaboration in promoting a line of cosmetic products on the Italian market. Activities of Press Office.
1991 - 1993 CERP STUDENTS MILANO
ITALIAN REPRESENTATIVE IN THE MANAGING BOARD
Coordination on European and national (Italy) level of Cerp Students, Association of the European PR Students. Organization of seminars with PR professionals at the University. Organization of their 5th International Congress: elaboration of the program, choice of location, sponsors (Swissair, Albarella Island and Coke) and speakers.