Born on 28.8.70
Marital status UNMARRIED
Nationality SWISS and ITALIAN
Domicile VIA MADERNO 19, LUGANO, TEL./FAX 091 923 23 21, e-mail: ele@virtus-web.ch
EDUCATION
1990-95 PUBLIC RELATIONS UNIVERSITY, I.U.L.M. MILANO
DEGREE IN PUBLIC RELATIONS (68/70)
1990 CAMBRIDGE CERTIFICATE OF PROFICIENCY (A GRADE) LONDRA
1985 -89 HIGH SCHOOL (LINGUISTIC) LUGANO
1976 -85 PRIMARY SCHOOL LUGANO
INTERNET COURSES
2001 WEB SITE PROMOTION (ONLINE CLASSES), HTML WRITERS GUILD – the world’s largest USA
international organization of Web authors
2001 INTERNET MARKETING SEMINARS AT INTERNET EXPO 2001 ZURIGO
2000 WEB SITES DEVELOPMENT, SCUOLA UNIVERSITARIA PROFESSIONALE SVIZZERA ITALIANA LUGANO
(Photoshop 5.5, HTML, Quicktime VR, Flash4, esercitazione pratica)
1999 INTERNET MARKETING, SDA BOCCONI MILANO
PROFESSIONAL EXPERIENCES
Since 01.01.01 E-MARKETING CONSULTANT AND FLASH DESIGNER LUGANO
Free-lance
Since 01.12.00 RESPONSIBLE FOR THE WEB SITE OF WWF Svizzera Italiana LUGANO
Site’s development and up-dates
Since 01.09.00 TICINO MANAGEMENT LUGANO-MANNO
Monthly writing of articles about Internet and Internet Marketing for Ticino Management
Since 15.03.00 CORNÈR BANCA SA, Bank Card Center LUGANO
Internet Marketing and web sites development (part time)
09.12.99 CREDIT SUISSE PRIVATE BANKING LUGANO
Appointment as Assistant Vice President (member of the Middle Management)
01.01.98 - 29.2.00 CREDIT SUISSE PRIVATE BANKING LUGANO
MARKETING PROJECT MANAGER – ITALY AND CANTON TICINO
Cooperation in elaborating marketing strategies, plans and budget for the Italian and Swiss Italian market. Responsible for conceiving and carrying out marketing events in Italy and Canton Ticino. Responsible for the correct application of the corporate identity in both internal and external communication (advertising, publications, etc.)
01.01.97 - 31.12.97 CREDIT SUISSE PRIVATE BANKING LUGANO – MILANO - ZURIGO
PUBLIC RELATIONS AND MARKETING ASSISTANT- ITALY
Collaboration in elaborating marketing/communication strategies, plans and budgets for the Italian Market (and partly also for the Turkish market). Events organization and budget control. Adaptation of banking publications and advertising supports to the Italian market. Press Office activities. Training at the Marketing Department in Zurich.
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- 31.12.96 CREDITO SVIZZERO LUGANO
PUBLIC RELATIONS AND MARKETING ASSISTANT – CANTON TICINO
Organization of press conferences, writing of press releases and ghost writing for the Management.
Copy writing for brochures and advertising. Production of a video tape to promote the architecture of a new branch. Events organization for the Management and the employees (internal communication).
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- 31.05.94 CBO (PUBLIC RELATIONS AGENCY) MILANO
PUBLIC RELATIONS ASSISTANT (STAGE)
Collaboration in promoting a line of cosmetic products on the Italian market. Activities of Press Office.
1991 - 1993 CERP STUDENTS MILANO
ITALIAN REPRESENTATIVE IN THE MANAGING BOARD
Coordination on European and national (Italy) level of Cerp Students, Association of the European PR Students. Organization of seminars with PR professionals at the University. Organization of their 5th International Congress: elaboration of the program, choice of location, sponsors (Swissair, Albarella Island and Coke) and speakers.
FURTHER KNOWLEDGE
ITALIAN (MOTHER TONGUE), GERMAN, FRENCH, ENGLISH AND SPANISH (WRITTEN AND SPOKEN)
EXCELLENT KNOWLEDGE OF PC (OS Window 98/NT), GOOD KNOWLEDGE OF MSPROJECT
GOOD KNOWLEDGE OF INTERNET SOFTWARES AND PROGRAMMING
(Photoshop 5.5, GoLive 4, HTML, JavaScript, CSS, Flash, CGI)
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