How creator-economy changes business
Creator-economy is growing rapidly - today this sector has already reached $ 104 billion - and its growth continues. Here are some figures: since October 2020,800 million dollars of venture capital has been invested in the start-ups of creator economy. 46% of content creators who have grown in audience for more than 4 years earn more than $20,000 a year on their monetized channels.
How More Content Makers Become Over Years
Authors, content makers, bloggers, creators, creatives are all new roles in the economy, niches made possible by two components: new platforms for content creation and distribution, and advertisers' investments. Once the business realized that bloggers and influencers sold better than old ads, they began to invest in the creator economy.
We are in a completely new situation: millions of people around the world have the opportunity to make money on digital content and monetize their hobbies and hobbies. Of course, this was before, but not on such a scale and scope: now the only barrier to entering this market is access to the Internet and smartphone. In fact, a new branch of enterprise has emerged that, thanks to the increasingly accessible Internet, is sweeping the world - including developing countries.
This boom in authors and bloggers happened because, unlike other creative industries, the threshold for entering the creators is minimal. You only need a laptop and the Internet, sometimes just a phone - and your promotion will be done by the platform itself with the help of algorithms and recommendations (it does not always work, but gives hope to novice authors, because accidentally take off and become jealous can anyone).
On the one hand, this is a plus - there is a democratization of this area of the economy, we can see those authors who would not be able to break into traditional media, such as television or music productions. On the other hand, it also increases competition, complicates the promotion of its content on the platform, where almost every user is also a content maker.
But with the development of the creator-economy sector as a whole develops and services for authors - new digital platforms that simplify tasks, help to reach a new audience and generally grow business from anywhere in the country and the world.
See New Tools for Authors
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