Internet Advertising: The Wave of the Future




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References

Cox, B. (1999, October 29). Survey: Online share of ad budgets on the rise. Advertising Report [Online]. Available: http://www.intemernews.com

Donthu, N., & Garcia, A. (1999, May-June). The In­ternet shopper. Journal of Advertising Research. p. 52.

Green, H., & Himeistein. L. (1999, October 4). To the victors belong the ads. Business Week. p. 39.

Motti, J. (1999, October 11). The trouble with online ads—despite technological advances, the effec­tiveness of Internet ads is difficult to gauge. informationweek [Online]. Available: http:// www.techweb.com

Potyack, J. (1999. June 7). Web advertising opens new opportunities, creates new challenges. Business Journal—



Fresno, p. 4.

Shachtman, N. (1999, August 2). Ads that add value to E-biz—Web companies show that banner ad­vertising can drive profits. Internetweek [Online]. Available: http://www.techweb.com



123 Net Commerce (1999, October 18). Internet mar­keting. Author. [Online]. Available: http:// www. I23netcom.com


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Internet Advertising: The Wave of the Future

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