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Internet Advertising: The Wave of the Future
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| bet | 3/3 | | Sana | 22.07.2021 | | Hajmi | 86 Kb. | | #15448 |
Discussion Questions
1. Why does advertising on the Internet appeal to any businesses?
2. Why should the effectiveness of Internet advertising be of concern to marketers?
3. Discuss and compare the various types of Internet advertising.
4. How are the costs of Internet advertising calculated?
5. Discuss the new tracking technology as it pertains to Internet advertising.
6. As an Internet user, how do you feel about using search engines and web sites that require you to view banner advertisements before you can access an intended site?
7. Access the Internet and locate examples of button, banner, and billboard ads. Discuss your findings with the class.
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