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Task 3. Grammar Exercise 1. Complete the sentences with the appropriate passive form of the verbs in the box.

Exercise 1.
Read the text and
answer the questions.
1. What is marketing strategy?
2. What does marketing strategy include?
3. What is the company’s marketing plan?
4. What are the stages of a marketing plan?
5.What are the four Ps?

Exercise 2.Complete the text with the words in the box
( brand awareness, market leader, product mix, brand names,
product lines, profitability, brand loyalty, market share)
Proctor & Gamble is a very well-known company in the household and personal
goods sector. It has 22 different (1)… including baby care, cosmetics, household
cleaners, laundry, etc. The combination of all these makes up P&G's (2)… (=
product range). P&G has many well-known (3)… such as Ariel, Pampers, Pantene,
but notice that the brand is not the same as the company name (although in other
companies it is). P&G spends a very large marketing budget maintaining the (4)…
of its customers - it wants them to be satisfied and committed to further purchases.
But even larger sums are needed when it launches a new product- (5)… (= brand
recognition) has to be built up from zero. What about P&G's pricing policy? Well,
they are a (6)… so they don't have to set artificially low prices to gain sales
volume and (7)… Instead, they can focus on (8)… - maximizing revenue and
minimizing costs.
Task 3. Grammar

Exercise 1. Complete the sentences with the appropriate passive form of the
verbs in the box.
accuse discuss estimate found know own supply sell
1 A number of multinational enterprises taking advantage of lower wages and
labour
standards abroad . . .. . . . . . . . . recently .... . . . . . . . . . . . . of practising unfair
competition.
2 Arnontov's last painting, Crescendo, . . . . . . . . . . . . . . . . . . . . . . . . . . . at auction
tomorrow. Its value . . . . . . . . . . . . . . . . at $lm-$1.5m.

3 Currently seven of the UK's airports . . . . . . . . . . . . . . . . . . . . . . . by a company
called the British Airports Authority.
4 Google . . . . . . . .. . by Larry Page and Sergey Brin in 1998.
5 Liquid petroleum gas, which . . . . . . . . . . . also . . . . . . . . . . . . as propane, is
essentially for domestic users who . . . . . . . . . . . not . . . . . . . . . . . with energy
through pipes, for example because they live in remote areas.
6 There are rumours of a takeover. Apparently, the matter .. . . . . . . . . . currently . .
. . . . . . . . . . . . . . . . . at the highest levels.

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