| IV. Changing the Movie Industry’s Business Model in Order to Satisfy the “On-Demand” Generation
The movie industry’s business model has to keep up with the constant changes of consumer demand. And the change in consumer demand has recently been lead by the Internet. The Internet has evolved consumers into the “on-demand” generation.66 The Internet has given consumers their entertainment when they want it, where they want it, and how they want it. Being given a taste of the power to dictate the distribution of entertainment at the click of a mouse, consumers are no longer willing to settle for anything less.67 The piracy business model has satisfied consumers by taking advantage of the Internet’s ability to provide free worldwide, instantaneous distribution of content. The movie industry must focus on what consumers want and create a business model that rivals what piracy currently provides consumers in order to recover and retain the lost revenue from the “on-demand” generation.
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