• Vocabulary Preview Match each word or phrase with the correct definition. 1.
  • Ideas About Beauty
  • S e c o n d e d I t I o n 1 Reading for the Real World 1




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    Reading1

    The Green Myth
    Discussion
    Discuss the following questions.
    1. Do writers such as Jon Entine do more harm than good with their articles 
    attacking business? Why or why not?
    2. Should a company be punished for false advertising? Why or why not?
    Track 40


    Vocabulary Preview
     
    Match each word or phrase with the correct definition.
    1. factor 
    a. alone; apart from all others
    2. find out 
    b. to discover
    3. influence 
    c. one thing of possible influence
    4. isolated 
    d. to put in order from best to worst
    5. judge 
    e. to say if something is good or bad / right or wrong
    6. rate 
    f. to have some effect on
    Pre-Reading Questions
    Think about the following questions.
    1. What is the first thing you usually notice about another person? 
    Why is that so?
    2. Why do you think that you notice that part of a person first?
    3. Do your friends notice this part of other people first also? 
    If not, what do your friends notice first?
    Ideas 
    About Beauty
     
    C ro s s - C u l t u r a l V i e w p o i n t s 1
    U N
    I
    T
    11


    126
    Ideas About Beauty
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    esearchers have collected convincing evidence that people tend to rate 
    beauty in much the same way. Groups even from different cultures do 
    not really show that much difference in judging the main factors of 
    beauty. However, researchers do not agree on whether the factors which influence 
    how most people judge beauty come from genetics (nature) or culture (society).
    Devendra Singh, a psychologist at the University of Texas at Austin, 
    conducted an experiment in 1993 to find out if different men found different 
    female body shapes attractive. Dr. Singh gave drawings of different female body 
    shapes to a variety of men and asked them to choose the most attractive body 
    shape. Even though men came from a wide range of cultural backgrounds, they 
    all tended to rate the “hourglass” body shape as the most attractive. In fact, Dr. 
    Singh found that any woman whose waist is 70 percent as wide as her hips is 
    judged as attractive by most men no matter how big the woman is overall. Body 
    shape, not weight, seemed to be viewed as the critical factor for attractiveness 
    by men in this survey.
    Dr. Singh explained this result from the perspective of 
    evolution. Women who develop an hourglass shape have a 
    relatively higher level of estrogen, a female hormone, than 
    women who do not have this body shape. Because estrogen 
    levels also influence fertility, men may subconsciously view a 
    woman with an hourglass figure as a good candidate for 
    producing children. Therefore, according to Dr. Singh, the men who 
    choose these types of women have the potential for having more 
    children. Over time, evolution would favor men who have 

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    S e c o n d e d I t I o n 1 Reading for the Real World 1

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