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Sajjad DoB: May 4
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| Sana | 24.12.2019 | | Hajmi | 100.5 Kb. | | #4756 |
Sajjad
DoB: May 4th, 1986
Lahore. Pakistan
Contact
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E-mail : sajjad.333537@2freemail.com
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Profile
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Summary
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With 7 years of marketing experience, I am a seasoned digital marketing professional, with a track record of creating and implementing successful digital marketing programs. I have helped organizations meet their Internet marketing & business development objectives through the effective application of Inbound and Social Media marketing. I offer the right combination of qualifications, experience, knowledge and personal attributes to effectively lead e-business strategies.
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Key Professional Skills
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Digital Strategy, Marketing Plan and Execution and Online Product Management.
Digital Media Marketing (Social Media, Search Engine)
Inbound Marketing (Web Content, Blogging, Landing Pages, Lead generation)
Mobile Strategist (AppStore Optimization, Marketing Plan, Advertising, Revenue Stream & Monetization)
UX Designer (Concept design, Wireframing, Mockups, Prototyping of Websites, mobile apps and softwares)
Monetization Strategy (Mobile Apps, Games, Blogs and eCommerce Portals)
Customer Services, Online Support and Technical Support
Email Marketing and Newsletter using MailChimp, SendinBlue and Constant Contact
Advertising, PPC and Media Planning (Google, Facebook, LinkedIn, Instagram)
Proficient and familiar with a vast array of tools and technologies, including:
Content Management Systems e.g. WordPress
Wireframing using Axure, InVision and MS Visio
Statistical Analysis using SPSS
Project Management (Basecamp, Asana, Wunderlist, Mavenlink)
Diploma in Office management (DOM) for MS-Office Suite.
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Professional Experience
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Digital Marketing Manager - WoWeez Software Products LLC. Sharjah. UAE
Duration: Feb 2016 to June 2016
Brands: WoWeez Games, Ahmed Bukhatir
Company Industry: Mobile Games
Job Role: Marketing Planning, Digital Strategy, Mobile Strategy, UX, ASO, Advertisement, Monetization, SEO, SMM
Highlights: Started marketing of WoWeez Games from scratch. I have been hired and called from Pakistan to overtake the responsibility in Sharjah.
Strategized and formulated the production and marketing processes.
Accepted the additional role of Marketing Manager of Ahmed Bukhatir a celebrity in UAE.
Successfully launched 5 new games within 2 months within limited resources.
Marketing Lead - GeoViz Inc. Lahore, Pakistan
Duration: Dec 2012 to Jan 2016
Brands: GeoViz, VizTeams, RMS Consulting, Candela RMS, Tech Crowd Reviews
Company Industry: Marketing, Consultancy, Asset Management, Developing Systems and Processes
Job Role: Marketing Planning, Digital Strategy, Mobile Strategy, UX/UI, Product management
Highlights: Worked as a part-timer, redesigned GeoViz, VizTeams & RMS Consulting.
Lead marketing team to and generated software development business in Toronto.
Accepted the role of Product Manager and Office Manager in Pakistan in April 2015.
Successfully launched Tech Crowd Reviews.
Worked as Project Manager for B2B, B2C, custom software development, big data, corporate software development projects e.g. Retail Management, CRM, asset management, Ecommerce Solutions, Enterprise Applications
Digital Marketing Manager - Eureka Technology Studio, Lahore, Pakistan
Duration: March 2014 to April 2015
Brands: Deenwise, Teensy Studios, MadTinker Games, Artfuzed, Health App
Company Industry: Integrated IT Solutions, Software Development, iPhone, iPad & Android Mobile Apps
Job Role: Mobile Marketing Strategy, UX/UI, Product management, SMM, ASO
Highlights: Hired as a Digital Marketing Manager, additional Product Manger role for Deenwise.
Deenwise was the biggest Muslim App in terms of features.
Deenwise generated maximum business in Ramadan 2014.
As Teensy Studios Marketing Manager, worked on 32 games of Android Wear.
Features 5 games on Google play Android Wear category,
Teensy Studios website is still on first page for 'Android Wear Games'
Sold almost 1000 Artfuzed paid live wallpapers of calligraphy parallel to other projects.
SMM Manager - Appscinated Inc. Lahore, Pakistan
Duration: July 2011 to Nov 2012
Brands: C2Call, FriendCaller, Appscinated
Company Industry: Marketing, Consultancy, Developing Systems and Processes
Job Role: SMM, Marketing Strategy, Blogging, Customer Support
Highlights: Built fan base on facebook from 8000 to 150,000 in a year.
User base growth from 0.5 Million to 13 Million worldwide on Android, iOS & Desktop.
Social Media Executive - eTechsol International Inc. Lahore, Pakistan
Duration: Mar 2010 – June 2011
Brands: Ufone, WiTribe, eTechsol Inc.
Company Industry: Internet Marketing
Job Role : Social Media Marketing
Highlights: Being awarded a Certificate of Honor in GKIQ-2010 Contest as Runner Up.
700,000 fans of Ufone in a year.
Guess'n'Win Campaign for T20 WorldCup participated by almost 50,000 ufone users.
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Professional Projects
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SMM, Blogging for Ufone (http://www.ufone.com)
SMM of Wi-Tribe (http://wi-tribe.pk)
SMM, Inbound (Blogging), ASO, Email Marketing and Marketing Campaigns to retain existing users, user acquisition and promoting sales of FriendCaller (http://www.friendcaller.com)
SMM, Brand awareness of Appscinated (https://www.appscinated.com)
Digital Marketing Campaigns, Customer acquisition, SMM, SEO, Blogging, Content, and Overall Marketing Strategy of GeoViz in Canada (http://www.geo-viz.com)
Digital Marketing Campaigns, Customer acquisition, SMM, SEO, Blogging, Content, and Overall Marketing Strategy of VizTeams in Canada and worldwide (http://www.vizteams.com)
Idea generation, product management, prototyping, Wireframing, SMM, Content, and Overall Marketing Strategy of Tech Crowd Reviews (http://www.techcrowdreviews.com)
Product management, Prototyping, Wireframing, SMM, Content, and Overall Marketing Strategy of Deenwise (http://www.deenwise.com)
Gamestorming, Web/Mobile and Store Content, Blogging, SEO, SMM, ASO, Monetization and Overall Marketing Strategy of Teensy Studios (http://www.teensystudios.com)
Web and Store Content, SEO, SMM, ASO, Monetization and Overall Marketing Strategy of MadTinker Games (http://www.madtinkergames.com)
ASO of Artfuzed (https://play.google.com/store/apps/developer?id=Artfuzed)
Digital marketing, new horizons for business, ASO, SMM, SEO and Website development of WoWeez (http://www.woweez.com) in Sharjah UAE.
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Academics
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2012 to 2014
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Master in Science (MS)
Specialization: Total Quality Management
Institute of Quality and Technology Management
University of the Punjab, Lahore, Pakistan
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2007 to 2010
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Master of Business and Information Technology (MBIT)
Specialization: Marketing
Institute of Business and Information Technology
University of the Punjab, Lahore, Pakistan
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Research Projects
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Research paper on "Service Quality Assessment of Banking Industry in Pakistan using SERVQUAL Model" in accordance with the requirement for the degree of Master of Philosophy (M.Phil). This study on banking service quality has been dominated by research aimed at measuring the perceived service quality of the private and public banking sectors in Pakistan but was conducted in Lahore. The study used a modified SERVQUAL scale, which was originally developed by Parasuraman et al (1985) and comprised five service quality dimensions of tangibility, reliability, responsiveness, assurance and empathy.
An In-depth study in the field of Marketing, the key subjects’ studies includes Selling and Sales Management, Direct Marketing, Marketing Research and Strategic marketing.
Management subjects have been covered as well that includes: Project Management, Human Resource Management, Strategic Management, Organization Theory and Design.
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References will be available on demand.
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