Effective Engagement and Interaction:-

The cancellation process, as soon as Namshi received the order code number from the customer took 27 Minutes only. Namshi is doing a great job in using their Twitter account effectively by serving the customers in many ways like cancelling the orders as shown above, replying on enquiries and tweeting about their products based on trends in Arabic and English.

Authentic Language is used, which means that the replies from Namshi to the tweets from the followers that tag Namshi are personalized, it makes the customers comfortable because interactivity is not done with a machine/computer but with an employee. ("Tweets with replies by Namshi متجر نمشي (@NamshiDotCom) | Twitter," 2014)

Recommendation: The number of the accounts that Namshi is following is low in comparison with the number of Followers. It is recommended that Namshi starts following more accounts as this will lead to reaching more accounts and increase the chances of having more followers.

References

1. 
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2. 
   Alexa. (n.d.). namshi.com Site Overview. Retrieved from http://www.alexa.com/siteinfo/namshi.com
   

3. 
   Alexander, J. (n.d.). Spider Facts - 6 Tips About How Search Engine Spiders Work. Retrieved from http://www.searchengineworkshops.com/articles/seo-spider-tips.html
   

4. 
   Bhatia, K. (2013, January 3). e-Commerce Entrepreneurs in the Middle East - Namshi.com - TFOUR.ME | TFOUR.ME. Retrieved from http://tfour.me/2013/01/e-commerce-entrepreneurs-in-middle-east-namshi/
   

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   Business Model Definition | Investopedia. (n.d.). Retrieved from http://www.investopedia.com/terms/b/businessmodel.asp
   

6. 
   Curley, N. (2013, May 13). Namshi raises $13m, its third round in 8 months. Is it burning cash or stockpiling? Retrieved from http://www.wamda.com/2013/05/namshi-secures-13-million-from-summit-partners
   

7. 
   Google. (2014, November 2). Retrieved from https://www.google.com.bh/?gws_rd=cr,ssl&ei=8RxhVL6sMsb5aq6ngfgF#q=namshi
   

8. 
   Jones, R. (2014, February 5). Mideast Fashion Startups in Vogue This Season - Middle East Real Time - WSJ. Retrieved from http://blogs.wsj.com/middleeast/2014/02/05/mideast-fashion-startups-in-vogue-this-season/
   

9. 
   Marketing Grader by HubSpot. (2014, April 11). Retrieved from https://marketing.grader.com/report/namshi.com/social-media
   

10. 
    Men Shorts - Shorts Online Shopping in Manama, other cities - Bahrain. (n.d.). Retrieved from https://en-bahrain.namshi.com/men-clothing-shorts/?utm_term=ik_346e4422ad10892643b910a44ca6ca94&crm_ikey=346e4422ad10892643b910a44ca6ca94&utm_campaign=20141009_allclothing_en_male_all_ban_cat&utm_content=Shorts&utm_medium=email&utm_source=nlp
    

11. 
    Namshi | CrunchBase. (2014). Retrieved from http://www.crunchbase.com/organization/namshi
    

12. 
    Namshi متجر نمشي | Follower & Following Twitter Statistics & Metrics | Social Bakers. (2014). Retrieved from http://www.socialbakers.com/twitter/NamshiDotCom
    

13. 
    Namshi. (2014, October 9). Gmail. Retrieved from https://mail.google.com/mail/u/0/#search/namshi/148f34b52644bce9
    

14. 
    Search Engine Land. (n.d.). What Is SEO / Search Engine Optimization? Retrieved from http://searchengineland.com/guide/what-is-seo
    

15. 
    SEO Keyword Ranking Report. (2012). Retrieved from http://s3.amazonaws.com/spyfu.media/recon/sample_seo_kwranking_bestbuy.pdf
    

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    SEO. (n.d.). Retrieved from http://s3.amazonaws.com/spyfu.media/recon/sample_seo_kwranking_bestbuy.pdf
    

17. 
    Tweets with replies by Namshi متجر نمشي (@NamshiDotCom) | Twitter. (2014, November 12). Retrieved from https://twitter.com/NamshiDotCom/with_replies
    

18. 
    Screenshots of Meta Tags:-
    

view-source:https://en-bahrain.namshi.com/?gclid=CIP5_Jns78ECFazItAodmxsA4w

19. 
    Screenshot of Personal Email: