Task 1. Match the words 1–10 to definitions a–j.
Word
Definition
1
meta tag (n)
A something that you do
2
profile (n)
B if something is invisible, you cannot see it
3
visitor (n)
C
a visual guide of a website
4
action (n)
D the HTML or XHTML used to provide metadata about a website
5
traffic (n)
E when people move from one place to another on a website
6
report (n)
F
an amount of something that you can count, for example the number of times
someone visits a website
7
invisible
(adj)
G
a short description that gives the main details of what someone or something is
like
8
number (n)
H a written or spoken description of a situation or event
9
movement
(n)
I
used to describe movement on the Internet
10 map (n
J
someone who visits a website
1
2
3
4
5
6
7
8
9
10
A
D
J
I
G
F
B
H
E
C
Task 2. Read this small passage and answer the following questions.
1.
What is a website analytics?
2.
Why is it necessary to know?
3.
What does it mean
“website traffic”?
4.
What does it mean
“meta tags”?
What is website analytics?
Website analytics is the study of
website traffic to establish how a website is being used. It
is especially important
to organizations that want
to find out how visitors navigate their websites and which parts of the website they are
