THE BUSINESS VALUE OF THE INTERNET - [Figure 4.6]

0. 
   Substantial cost savings can arise because applications that use the Internet and Internet-based technologies (like Intranets and extranets) are typically less expensive to develop, operate, and maintain than traditional systems.
   
1. 
   Attracting new customers with innovative marketing and products
   
2. 
   Retaining present customers with improved customer service and support.
   
3. 
   Generating revenue through electronic commerce applications is a growing source of business value.
   

Most companies are building commercial sites on the World Wide Web to achieve six major business values:

0. 
   Generate new revenue from online sales.
   
1. 
   Reduce costs through online sales and customer support.
   
2. 
   Attract new customers via web marketing and advertising and online sales.
   
3. 
   Increase the loyalty of existing customers via improved web customer service and support.
   
4. 
   Develop new web-based markets and distribution channels for existing products.
   
5. 
   Develop new information-based products accessible on the Web.