Contents
The journal publishes original and review papers, technical reports, case studies, conference reports, management reports, book reviews, notes, and commentaries. Contribution may be by submission or invitation, and suggestions for special issues and publications are welcome.
Submission of Papers
To submit a paper for consideration, please follow the submission guidelines at http://www.icebnet.org/IJIMA/.
Subject Coverage
The coverage of IJIMA includes, but is not limited to:
Advertising on the Net
Agency relationship management
B2B marketplace
Channel management
Collaborative marketing
Consumer behaviour
Creativity in Web marketing and advertising
Customer relationship management
Direct marketing
Effectiveness in marketing and advertising
E-service management
Ethics in marketing and advertising
Globalisation issues
Human resources management
Innovation and product development
Internet branding
Internet security and privacy issues
Knowledge management
Market intelligence analysis
Marketing research
Marketing strategies
Migration from marketplace to marketspace
Online community management
Pricing strategies
Product evaluation
Promotion
Public relation
Sales management
Service marketing on the Net
Service quality
Service/product quality management
Trust on the Net
Editor-in-Chief
Prof. Dr. Eldon Y. Li, Orfalea College of Business, California Polytechnic State University, USA. eli@calpoly.edu
Asia Pacific Editor
Prof. Dr. Mark Gabbott, Monash University, Australia
Associate Editor (Advertising)
Prof. Dr. Jef I. Richards, University of Texas at Austin, USA
Associate Editors (e-Service)
Prof. Dr. Veronica Liljander, Swedish School of Economics and B.Adm., Finland
Dr. C.K. Bennett Yim, University of Hong Kong, Hong Kong
Associate Editors (Marketing)
Prof. Dr. George J. Avlonitis, Athens Univ. of Economics and Business, Greece
Prof. Dr. Ming-Hui Huang, National Chung Hsing University, Taiwan
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Editor-in-Chief
Dr. H.J. Rebecca Yen, National Tsing Hua University, Taiwan. hjyen@mx.nthu.edu.tw Editorial and Advisory Board
Dr. Makoto Abe, University of Tokyo, Japan
Prof. Dr. Stephen Brown, University of Ulster, U.K.
Prof. Dr. Stephen W. Brown, Arizona State University, USA
Prof. Dr. Dipankar Chakravarti, University of Colorado, USA
Prof. Dr. Andrew C.F. Chan, Chinese University of Hong Kong, Hong Kong
Prof. Dr. Amitava Chattopadhyay, INSEAD, France
Dr. Catharine M. Curran, Creighton University, USA
Prof. Dr. Imran Currim, University of California, Irvine, USA
Prof. Dr. A. Diamantopoulos, Loughborough University, UK
Prof. Dr. Bo Edvardsson, Karlstad University, Sweden
Prof. Dr. Michael Ewing, Monash University, Australia
Prof. Dr. Adam Finn, University of Alberta, Canada
Prof. Dr. George Franke, University of Alabama, USA
Dr. Jesus Garcia-Madariaga, Complutense University of Madrid, Spain
Prof. Dr. Pervez Ghauri, University of Manchester, UK
Prof. Dr. Mary Gilly, University of California at Irvine, USA
Prof. Dr. Gerald J. Gorn, H.K. University of Science and Technology, Hong Kong
Prof. Dr. Dhruv Grewal, Babson College, USA
Prof. Dr. Evert Gummesson, Stockholm University, Sweden
Dr. Ward A. Hanson, Stanford University, USA
Dr. Curtis P. Haugtvedt, Ohio State University, USA
Prof. Dr. Thorsten Hennig-Thurau, Bauhaus-University of Weimar, Germany
Prof. Dr. Graham J. Hooley, Aston Business School, UK
Prof. Dr. Roy Howell, Texas Tech University, USA
Prof. Dr. Michael K.M. Hui, Chinese University of Hong Kong, Hong Kong
Prof. Dr. V. Kumar, University of Connecticut, USA
Prof. Dr. John D. Leckenby, University of Texas at Austin, USA
Dr. Angela Lee, Northwestern University, USA
Prof. Dr. Kam-Hon Lee, Chinese University of Hong Kong, Hong Kong
Prof. Dr. James Leigh, Texas A&M University, USA
Prof. Dr. Jos Lemmink, Maastricht University, The Netherlands
Prof. Dr. Veronica Liljander, Swedish School of Economics and B.Adm., Finland
Prof. Dr. Deborah MacInnis, University of Southern California, USA
Prof. Dr. Naresh K. Malhotra, Georgia Institute of Technology, USA
Prof. Dr. Jan Mattsson, Roskilde University, Denmark
Prof. Dr. Daryl McKee, Louisiana State University, USA
Prof. Dr. David Midgley, INSEAD, France
Prof. Dr. Jakki J. Mohr, University of Montana, USA
Prof. Dr. Thomas C. O'Guinn, University of Illinois at Urbana-Champaign, USA
Prof. Dr. A. "Parsu" Parasuraman, University of Miami, USA
Prof. Dr. Jaqueline Pels, Universidad Torcuato Di Tella, Argentina
Prof. Dr. Robert A. Peterson, University of Texas at Austin, USA
Prof. Dr. Joseph E. Phelps, University of Alabama, USA
Prof. Dr. Nigel Piercy, Cranfield Unviersity, UK
Prof. Dr. Ivan Preston, University of Wisconsin, USA
Prof. Dr. David Reibstein, University of Pennsylvania, USA
Prof. Dr. Leonard N. Reid, University of Georgia, USA
Prof. Dr. Herbert J. Rotfeld, Auburn University, USA
Prof. Dr. Patricia Ryan, Macquarie University, Australia
Prof. Dr. Saeed Samiee, University of Tulsa, USA
Prof. Dr. Mohanbir S. Sawhney, Northwestern University, USA
Prof. Dr. Terence A. Shimp, University of South Carolina, USA
Prof. Dr. Robert E. Spekman, University of Virginia, USA
Prof. Dr. Rajendra Srivastava, University of Texas at Austin, USA
Prof. Dr. David Stewart, University of Southern California, USA
Prof. Dr. Naufel J. Vilcassim, London Business School, U.K.
Prof. Dr. Scott Ward, University of Pennsylvania, USA
Dr. Manjit S. Yadav, Texas A&M University, USA
Prof. Dr. Farhat Yusuf, Macquarie University, Australia
Prof. Dr. George Zinkhan, University of Georgia, USA
Prof. Dr. Rami Zwick, H.K. University of Science and Technology, Hong Kong
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ISSN 1477-5212 [4 issues per year]