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particular workout. The team tested various fabrics in a wind tunnel
and had their outdoor riders switch to indoor racing suits, which
proved to be lighter and more aerodynamic.
But they didn’t stop there. Brailsford and his team continued to find
1 percent improvements in overlooked and unexpected areas. They
tested different types of massage gels to see which one led to the fastest
muscle recovery. They hired a surgeon to teach each rider the best way
to wash their hands to reduce the chances of catching a cold. They
determined the type of pillow and mattress that led to the best night’s
sleep for each rider. They even painted the inside of the team truck
white, which helped them spot little bits of dust that would normally
slip by unnoticed but could degrade the performance of the finely
tuned bikes.
As these and hundreds of other small improvements accumulated,
the results came faster than anyone could have imagined.
Just five years after Brailsford took over, the British Cycling team
dominated the road and track cycling events at the 2008 Olympic
Games in Beijing, where they won an astounding 60 percent of the
gold medals available. Four years later, when the Olympic Games came
to London, the Brits raised the bar as they set nine Olympic records
and seven world records.
That same year, Bradley Wiggins became the first British cyclist to
win the Tour de France. The next year, his teammate Chris Froome
won the race, and he would go on to win again in 2015, 2016, and 2017,
giving the British team five Tour de France victories in six years.
During the ten-year span from 2007 to 2017, British cyclists won
178 world championships and sixty-six Olympic or Paralympic gold
medals and captured five Tour de France victories in what is widely
regarded as the most successful run in cycling history.
*
How does this happen? How does a team of previously ordinary
athletes transform into world champions with tiny changes that, at
first glance, would seem to make a modest difference at best? Why do
small improvements accumulate into such remarkable results, and
how can you replicate this approach in your own life?
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