HOW AND WHY I WROTE THIS BOOK




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Atomic Habits by James Clear-1
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HOW AND WHY I WROTE THIS BOOK
In November 2012, I began publishing articles at jamesclear.com. For
years, I had been keeping notes about my personal experiments with
habits and I was finally ready to share some of them publicly. I began
by publishing a new article every Monday and Thursday. Within a few
months, this simple writing habit led to my first one thousand email
subscribers, and by the end of 2013 that number had grown to more
than thirty thousand people.
In 2014, my email list expanded to over one hundred thousand
subscribers, which made it one of the fastest-growing newsletters on
the internet. I had felt like an impostor when I began writing two years
earlier, but now I was becoming known as an expert on habits—a new
label that excited me but also felt uncomfortable. I had never
considered myself a master of the topic, but rather someone who was
experimenting alongside my readers.
In 2015, I reached two hundred thousand email subscribers and
signed a book deal with Penguin Random House to begin writing the
book you are reading now. As my audience grew, so did my business
opportunities. I was increasingly asked to speak at top companies
about the science of habit formation, behavior change, and continuous
improvement. I found myself delivering keynote speeches at
conferences in the United States and Europe.
In 2016, my articles began to appear regularly in major publications
like Time, Entrepreneur, and Forbes. Incredibly, my writing was read
by over eight million people that year. Coaches in the NFL, NBA, and
MLB began reading my work and sharing it with their teams.

At the start of 2017, I launched the Habits Academy, which became
the premier training platform for organizations and individuals
interested in building better habits in life and work.
*
Fortune 500
companies and growing start-ups began to enroll their leaders and
train their staff. In total, over ten thousand leaders, managers,
coaches, and teachers have graduated from the Habits Academy, and
my work with them has taught me an incredible amount about what it
takes to make habits work in the real world.
As I put the finishing touches on this book in 2018, jamesclear.com
is receiving millions of visitors per month and nearly five hundred
thousand people subscribe to my weekly email newsletter—a number
that is so far beyond my expectations when I began that I’m not even
sure what to think of it.

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