• Web Research Activity
  • (4) … their sites to increase  (5)




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    4 PROFESSIONAL ENGLISH

    (4)
    … their sites to increase 
    (5)
    ….
    That’s why firms use a conversational agent, or 
    (6)
    … host, called an avatar by computer 
    specialists. It is an 
    (7)
    … character that appears on the customer’s screen. And can answer questions 
    and 
    (8)
    … with the customer, just like with a sales 
    (9)
    … in a store. Having real people to 
    communicate with clients 
    (10)
    … is too expensive for small e-businesses. A conversational agent is 
    a computer program which uses 
    (11)
    … intelligence to 
    (12)
    … with customers.
    Depending on the product and the type of 
    (13)
    …, these agents can increase 
    (14)
    … by as much as 
    505%. The longer customers spend on the site, hearing and asking questions about a product, the 
    more chance there is they will buy it. It builds their 
    (15)
    … in the product. And research has shown 
    that people trust what they hear from a 
    (16)
    … agent much more than what they simply read on a 
    website.
    A
    online
    B
    rep
    C
    animated
    D
    customer

    advertise
    F
    commerce 
    G
    traffic
    H
    inventory 
    I
    window-shopping

    conversational
    K
    grow

    improving
    M
    interact
    N
    virtual
    O
    confidence
    P
    sales
    Q
    artificial
     
    R
    chat
     

    Web Research
    Activity 
     
    Choose one of these issues and prepare a one-page summary of your findings and opinions, 
    surfing the net: 

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