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4 PROFESSIONAL ENGLISH

 
 
Sleek new Galaxy S8 phones feature facial recognition, Bixby intelligent 
agent 
Samsung launched sleek new Galaxy S8 and S8+ smartphones Wednesday with features including 
facial recognition, an intelligent agent called Bixby and Samsung Pass for secure e-commerce 
mobile payments. 
The new Bixby intelligent assistant will provide a "new type of interface that learns and evolves 
with you," said Sriram Thodla, senior director for intelligence at Samsung Electronics America. 
Other digital assistants, like Apple's Siri and Google Assistant, use voice to interact. But Thodla 
said voice is "isolated and doesn't understand what's on a phone's screen." Bixby, he said, knows the 
context and what's on a screen and can "move seamlessly between voice and touch." 
In one example, to text a location of a restaurant to a friend, Thodla opened a maps app on the S8, 
then pressed the Bixby physical button on the side of the device and said, "Capture this and send to 
Cindy." With multiple Cindys in his phone's directory, he was directed to touch the right one, 
moving the map information to the text to the correct Cindy. 
With Bixby, users also can point the phone's camera to landmarks and images to gather information 
and translate some languages. 


81 
Thodla also described Bixby's ability to anticipate a user's needs by swiping from the right to show 
a personal page of various cards that revealed information a user accessed from apps like Facebook 
and Uber. 
Bixby would then be able to organize the cards depending on the time of day. If a user commonly 
uses Uber for a ride to work in the morning, the Uber card would show up at the top of a group of 
cards every morning, along with morning news and weather. Or, Thodla said, Bixby could provide 
a reminder to read an article later when the user arrived home. 
Bixby will also connect to smart devices in a home, using a new Samsung Connect Home service. 
"It turns the phone into the universal remote for your life," he said. 
Analysts who have seen Bixby in action said they are eager to try it to see how it compares with 
voice-activated agents like Siri. Since Bixby is late to the game, it is "the vision that Samsung still 
has to deliver on," Goertz said. "Today, it is not in direct competition to Alexa from Amazon, 
Google Assistant and others." 
Patrick Moorhead, an analyst at Moor Insights & Strategy, said Bixby will be measured by how 
well users can command and control Samsung devices and features. "Bixby should not yet be 
compared to Siri, Google Assistant, Alexa or [Microsoft's] Cortana because it's not yet designed to 
be a free-form intelligent agent." 
See more at: 
https://www.infoworld.com/article/3247869/machine-learning/dawn-of-
intelligent-applications.html
 

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Book · October 021 citations reads 35,829 authors

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