• Defense and intelligence operations
  • Transportation and logistics




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    4 PROFESSIONAL ENGLISH

    Transportation and logistics 
    Moving people and things around often involves enormous logistical challenges. Consider a 
    hospital that wants to provide its patients with the best and fastest route to their facilities at a 
    particular moment, a municipal government that wants to establish optimal bus and light rail routes, 
    a manufacturer that wants to ship its products as efficiently and cost-effectively as possible, or an 
    oil company that wants to plan its pipeline locations. In each of these scenarios, the analysis of 
    location-based data is vital in making informed business decisions. 
    Energy 
    Energy exploration is a highly spatial enterprise, with data from satellite images, surface geology 
    mapping and subsurface remote sensing determining the economic viability of pursuing operations 
    in a certain site. Energy and utility companies are dealing with massive proliferation of 
    geographical data, because industrial sensors are now everywhere – from airborne-mounted lasers 
    to surface data sensors during drilling to pipelines monitors. Mapping and spatial analytics provide 
    the necessary insight for making decisions that help achieve compliance, ensure accurate site 
    selection and locate resources. 
    Retail 
    As consumer reliance on smartphones accelerates and wearables become more common, brick-and-
    mortar retailers can use geospatial technology to get a better picture of customer behavior, both past 
    and present. This is because geospatial data goes beyond location–the geometry of a point on a map 
    – to include attribution about those geometries, such as customer demographics or where people 
    spend the most time within stores. All of this data can be used to inform decisions on store 
    locations, merchandise mix and arrangements and other aspects of the customer experience. 
    Defense and intelligence operations 
    Geospatial technology has changed defense and intelligence operations in every part of the world, 
    wherever military personnel are deployed. Defense leaders, analysts and other staff rely on accurate 
    GIS data to carry out mission-critical activities strategically and successfully, with efficient 
    collaboration across all phases of planning and operational activities. GIS aids situational 
    assessment (provides complete visual displays of tactical information to personnel in command or 
    in the field), land operations (reveals terrain conditions, elevations, routes, vegetation cover, 
    facilities and population centers), air operations (conveys weather and visibility data to pilots; 
    guides troops, supplies and targeting) and maritime operations (reveals currents, wave conditions, 
    tides and weather). 


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