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4 PROFESSIONAL ENGLISH

TOPIC VIII. MULTIMEDIA and the WEB
Website Design Mistakes You Must Avoid
By Jelly Shah

Website design can make or break your business online. A poorly conceived design of web pages
will drive away your customers to your competitors’ websites. Whereas, a well thought- out design
can help you build a solid customer base. Most of your customers search and shop for products or
services online. So, user-friendly web pages matter a lot to retain customers.
Putting a website for a business is not about creating a bunch of web pages for the sake of it. There
are a number of benefits of having a creative website design for business. We all know how e-
commerce sites are specially designed to do business. But even a simple website gives a lot of
information to its end users especially about their products and services. Do not forget that a web
design is the domain of a business and company.
Websites carry many advantages for your business. One of the significance is that you can share
your company’s information with your users through website. You can put everything about your
company on your website pages. So, your audience can easily know what products or services you
deliver. Your website also helps you organize and plan your information for your target audience.
Unfortunately, many small businesses do not pay attention to creating impressive and user-friendly
website designs. They end up paying a heavy price by losing their customers to competitors. They
make the usual website design mistakes that many others make. But they can avoid such errors.

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Website design mistakes can prove to be costly for your business in the end. Know that visitors of
your website must stay on the site for a longer time. They read your compelling content and make
purchasing or the desired action you want them to take. But if the design has some basic faults, it
will discourage your visitors and users from further exploring your site.
Remember that a website is not merely a tool to put some content for users or information about
your business. More than that, your website is your way to make a good first impression and
communicate your brand message.
Here Are 5 Website Design Mistakes You Must Avoid For Customer Retention:

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